1. Expand the broad market with high-quality products.

Whether the market can be opened or not depends on the quality of goods. The quality of goods refers to both the internal quality and the external form of goods. A good commodity must be both internal and external.

The person in charge of a paint brand believes that the paint industry must strictly control the quality of the paint, strictly supervise the selection and cutting of materials, and prohibit unqualified products from entering the market, and self-discipline from the source to create our own quality. At the same time, we should also pay full attention to the external form of goods. With the improvement of people's living standards, people also have higher and higher requirements for the quality of life.

The function of paint has long been not only the facade of home, but more and more people hope that the door also carries the role of decoration, reflecting the owner's personal will and home style. Whether the style is simple or gorgeous, whether the color is bright or heavy, whether the style is modern or traditional ... These contents are closely related to the quality, and all need to be paid attention to by the current paint manufacturers. Making your own quality is by no means a day's work, but for tomorrow's market, we must build today's quality.

2, build a strong brand to show the strength of enterprises.

People in the industry generally believe that the coating industry still has no absolute advantage in production and design technology, and brand development is an important way for the promotion and sustainable development of coating products. Brand covers everything from production to packaging to service. In the final analysis, it is the "comprehensive national strength" of an enterprise empire and must be fully valued.

In fact, in our daily consumption, paying attention to the choice of "brand" is actually paying attention to the brand of the product. For this reason, paint enterprises should brand their products in time in the development process, let the brand drive the effect, and adhere to the development theme of "green, environmental protection and nationalization" to adapt to the future development of paint market.

3. Green materials are the first choice for environmental protection coatings.

Although the standards of green products determined by different countries are different, they all emphasize that the products should be beneficial to human health and environmental protection. According to the World Health Organization (WHO) white paper, harmful gases in the air of two-thirds of buildings in the world exceed the standard, and more than 64% of the pollution sources come from wood products. Implementing the green development direction of coating products is in line with the interests of market consumers and the sustainable development direction of the industry, and it is imperative to benefit the country and the people.

The person in charge of the market of a coating enterprise pointed out that building a resource-saving and environment-friendly society is the basic national policy of China's sustainable development in the future. Paint is one of the necessities in people's lives. While ensuring living space, maintaining consumers' health is also an important content that cannot be ignored.

4. The coating industry is gradually becoming "international"

China coatings industry is going international, and its powerful driving force and advantage is that private entrepreneurs have an indomitable upward spirit, which is the original driving force for China coatings to shout out "globalization" in the global economic winter. Secondly, the cost of human resources in China is low. The human capital mentioned here includes not only the human capital of production, but also the cost of researchers and management teams, which is relatively low compared with other countries in the world.